CAL Los Angeles is a premier cosmetic brand that offers a clean, vegan, and cruelty-free range of makeup essentials. Their mission is to bring international quality products in the Indian market at affordable prices and meet the diverse needs of the contemporary woman of today through their wide range that is ideal for a variety of skin tones.
With their exhaustive color palette, CAL Los Angeles brings the right experience and the right products in the market. They constantly aim towards innovation and novelty which is why they have the latest technologies to meet the preferences of their clientele.
Problem
Even with a spectacular approach of an inclusive cosmetic brand, CAL Los Angeles needed to create market awareness. It struggled to make a web presence that could help in promoting its products to the right audience. Moreover, the industry is already flooded with numerous beauty brands that made the task all the more challenging. As a new entrant, CAL Los Angeles required a unique and impactful web and social media strategy to expand its reach.
Solution
Seahawk Media conceptualized a detailed sitemap with appropriate content to describe different product offerings. Our SEO and Web teams worked in tandem with a strategized approach, to develop a stellar website that showcased their extensive product line and uplifted brand visibility. With thorough industry research and brainstorming with the client, we came up with an excellent plan to popularize the brand on social media.
- We build an engaging and user-friendly website on WordPress, highlighting the different categories of products.
- Our content team provided intuitive content for all products and subpages around their usage and benefits to generate interest and promote their key business offerings.
- Our marketing team strategized and ran extensive social media campaigns on various platforms for building brand awareness and page likes.
- A unique live chat box feature was installed on the website to address customer queries and increase engagement.
- A customer-friendly payment gateway was added to enhance sales and business.
- With extensive efforts of our SEO team, the site was at the forefront of all the search engine rankings.
- All the latest information regarding the different beauty trends in the industry was regularly updated on the site in the form of blogs.
Results
As usual, the results were more than phenomenal! Due to the combined efforts of our teams, the website was launched successfully. Now, the brand has a powerful presence in the market as well as social media. With a perfect integration of SEO and good content, the company generates much better business and stands out among the tough competition.
