Most businesses and individuals alike want to create a professional and visually appealing website, and that’s the reason why many website owners turn to WordPress. WordPress is renowned for its flexibility, ease of use, and extensive plugin and theme library. At the same time, Figma has become a favored tool among designers for its auto layout feature and collaborative design capabilities. But the question often arises: is WordPress really free? Especially for those planning to convert Figma designs to a WordPress site. So, let’s find out the answer and dive deeper into understanding the costs involved and the transformation process.
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ToggleUnderstanding WordPress: Free but with Caveats
WordPress is an open-source content management system (CMS), which means that the software itself is free to download and use. However, there are various elements and additional features involved in building a functional WordPress site that may incur costs. Here are some of the fundamental components:
- Hosting: Although WordPress itself is free, it requires web hosting to function online. Hosting services like DreamHost, WP Engine, Kinsta, and Hostinger usually charge a fee. Depending on your requirements, prices vary based on the hosting plan chosen, ranging from $5 to $49/per month.
- Domain Name: To access your website, you’ll need a domain name. While some hosting providers offer a free domain for the first year, subsequent years usually incur charges.
- Themes and Plugins: WordPress offers thousands of free and premium themes. For unique functionalities, you might need premium plugins which come at a cost. For instance, WooCommerce, a popular plugin for setting up e-commerce stores, requires additional paid extensions for advanced features.
- Security and Maintenance: While WordPress offers basic security features, enhanced security measures (such as SSL certificates and premium security plugins) often come at a price. Website maintenance services might also be necessary to ensure your site runs smoothly and remains secure.
The Process of Converting Figma Designs to WordPress
Figma provides an excellent platform for web designers to create and prototype website designs. The conversion of these Figma designs into a fully functional WordPress site involves several steps:
- Exporting Design Assets: Begin by exporting Figma design assets, which can be done in a few clicks. Export images, icons, and other assets, which will be incorporated into your WordPress theme.
- Choosing a WordPress Theme: Find a WordPress theme that closely matches your Figma design. Depending on your design needs, this might be a free or premium theme.
- Customizing with Page Builders: Page builders like Elementor, WPBakery, SeedProd, or Beaver Builder can be instrumental in recreating your Figma design. They allow drag-and-drop customization and often have free versions with premium upgrades available.
- Coding Custom Designs: For intricate designs that require custom functionality, coding in HTML, CSS, and JavaScript might be necessary. Developers often create custom WordPress themes from scratch to perfectly match the Figma design.
- Integration and Testing: After building the website, integrate all the necessary plugins and conduct thorough testing. Check for responsive design, cross-browser compatibility, and any possible functionality issues.
Know more: How to Ensure Design Consistency Across Multiple Pages During Figma to WordPress Conversion
Transform Your Vision: Convert Figma Designs to WordPress
Start your WordPress journey and transform creative ideas into a stunning, fully functional website.
How Do You Edit WordPress Websites Using Gutenberg Editor?
The Gutenberg Editor is a powerful tool for editing and customizing WordPress websites. Here’s a step-by-step guide to get you started:
- Access the Gutenberg Editor: Access the Gutenberg Editor by logging into your WordPress dashboard and navigating to the page or post you want to edit.
- Select the block: Select the block you want to edit by clicking on it.
- Edit the block: Edit the block using the various editing tools and options available in the Gutenberg Editor.
- Add new blocks: Add new blocks to your page or post by clicking the “+” icon.
- Rearrange blocks: Rearrange blocks by dragging and dropping them into place. Save your changes by clicking the “Publish” button.
Related: How to Convert Figma to Gutenberg
The Hidden Costs of “Free” WordPress
While WordPress itself is free, translating your Figma design into WordPress usually incurs several costs. Here’s a breakdown:
WordPress Development Costs
Many owners hire professional agencies to convert Figma to WordPress. The cost for this can vary based on several factors:

- Varying Expertise: Agency rates differ significantly based on expertise. Some may charge hourly, while some may quote a fixed price. At figtowp, for instance, our pricing for Figma to WordPress conversion starts at $199/per page. The complexity of your design can also affect the duration of the development process, thereby influencing the final cost.
- Custom Coding for Unique Features: Let’s say your Figma design includes custom animations or complex data visualizations—such features often require custom coding in languages such as JavaScript, CSS, and PHP. Such custom development work might demand more time and expertise, leading to increased costs.
All You Need to Know: Key Factors Influencing Your Figma to WordPress Conversion Costs
Premium Plugins and Themes
While WordPress offers a plethora of free themes and plugins, premium options often provide more robust features, ongoing support, and frequent updates, which can enhance your site’s functionality.

- Enhanced E-commerce Capabilities: If you are considering implementing an online store, WooCommerce is a free WordPress plugin that you can use. But for advanced functionalities, like booking systems or dynamic pricing rules, you might require premium extensions. These could range from $39 to $199 annually per extension.
- Design-Specific Themes: If your Figma design requires a particular aesthetic or layout not feasible with free themes, a premium theme could be a solution. Themes like Avada or Divi offer extensive customization options but cost around $60, which might include a single license and one year of updates and support.
Find out: The Role of Designers and Developers in Figma to WordPress Conversion
Ongoing Maintenance
Maintaining a WordPress site can also incur costs beyond the initial setup:

- Regular Backups and Security: You might choose security plugins like Sucuri, which offers premium plans with real-time monitoring and firewall protection. Additionally, ensuring regular offsite backups might require premium services from plugins such as BlogVault.
- Software Updates and Bug Fixes: With WordPress core, theme, and plugin updates happening regularly, addressing compatibility issues or troubleshooting errors may necessitate occasional developer intervention. Engaging a developer on an as-needed basis or subscribing to a WordPress maintenance service can add to costs.
- Professional Support Plans: Some business owners opt for ongoing support from professionals who can assist with updates, troubleshooting, or even optimizing the site for SEO. Providers like Seahawk offer WP support plans starting around $59 per hour, ensuring expert help is always available.
Related: Figma to WordPress Post Conversion Ongoing Support and Maintenance
Is WordPress Really Free: Benefits Outweigh the Costs
Using WordPress presents numerous long-term benefits that justify the initial costs. Its high degree of customizability allows users to create tailored websites that can evolve alongside their needs. The platform’s scalability ensures that as your enterprise grows, your website can effortlessly expand its capabilities.
Out-of-the-box SEO features enhance visibility, while an extensive array of plugins allows nearly endless functionality customization. Additionally, WordPress boasts a vast and active community offering unparalleled support and resources. Over time, its user-friendly nature, key features for website building, and abundant documentation facilitate self-management, reducing the need for costly external assistance and ensuring substantial long-term returns.
Also read: Figma to WordPress Benefits
To Sum Up
While WordPress is marketed as a free platform, the journey from a Figma design to a WordPress website involves many potential costs, from hosting and themes to custom development and ongoing maintenance. However, the investments are often justified by the platform’s robust features and the business potential of a visually appealing and functional website. As website owners plan their projects, understanding these aspects can lead to more informed decisions and better resource allocation.
Transitioning from Figma to WordPress brings powerful design tools together with WordPress’s robust functionality, offering a world of opportunities for website owners. By being aware of the potential costs and carefully planning the conversion process, website owners can enjoy the best of both worlds—a visually stunning and functional website on a flexible and adaptable platform.
FAQs on Is WordPress Really Free
Can I DIY the conversion of Figma to a WordPress website?
Yes, with the right tools and tutorials, many hands-on website owners can convert Figma designs into WordPress themselves using page builders option and coding knowledge for customization. However, hiring an agency specializing in Figma to WordPress conversion is recommended to easily convert the design for a professional result.
Are there plugins that help directly import Figma designs into WordPress sites?
Currently, there are no Figma plugins that directly import Figma designs into WordPress. However, tools like Sketch2React can help bridge design formats, font size, and other elements, though manual efforts will still be necessary.
Is it worth paying for premium themes?
Premium themes often come with more features and dedicated support, which can save time and provide enhanced functionalities. They are worth the investment if they align with your website goals.
How to convert Figma to WordPress for free?
To convert Figma designs to WordPress for free, export design assets from Figma and choose a free WordPress theme or use a free page builder like Elementor. You may need to learn some basic coding for customization. Utilize online tutorials and community support to guide you through the process.
How much does Figma to WordPress cost?
The cost varies based on complexity and needs. A DIY approach mainly involves paying for hosting and domain fees, while hiring a developer can cost several hundred to thousands of dollars. Additional costs may include premium themes and plugins for enhanced functionality.
Can you use Figma to design a WordPress website?
Yes, Figma is great for designing a WordPress website. It allows for detailed visual designs and prototypes, which can be exported and converted into a WordPress theme by either using existing themes or custom development with the assets you create.
Is WordPress website design free?
Though WordPress software is free, website design may incur costs like hosting, domain registration, and possibly premium themes or plugins. With free resources and a DIY approach, it is possible to design a WordPress site with minimal or no cost.


