Elementor vs Wix: The Battle of Website Builders

In this Elementor vs Wix article, we’ll discuss their core features so you can confidently decide which one best suits your project.

Whether you’re a small business owner, freelancer, or launching your next big idea, having a sleek, professional website is a must. But with so many website builders out there, choosing the right one can be overwhelming.

Two popular options that often top the list are Wix and Elementor. Both are packed with features and help users create beautiful websites without the need for coding skills. However, they take very different approaches. What are these? Let’s find out!

Elementor vs Wix: Website Builders Overview

Before we compare their features, here’s a brief look at these two website builders.

What is Wix?

Wix is a cloud-based, all-in-one website builder known for its simplicity. With its drag-and-drop editor, users can easily build websites without any technical background.

It also offers:

• A wide selection of customizable templates
• An extensive app market for added functionality
• Built-in tools for SEO, marketing, and ecommerce

Wix is ideal for users who want a fast, beginner-friendly way to get a website up and running.

What is Elementor?

Elementor, on the other hand, is a WordPress plugin that runs on the WordPress platform. It gives users complete control over their website’s layout, design, and features through a visual drag-and-drop editor.

Key advantages of Elementor include:

• Advanced design customization with coding knowledge
• A robust widget system for sidebars and social media integration
• Integration with WordPress themes and plugins
• Professional-grade tools for SEO and ecommerce

Elementor is best suited for users who want flexibility, scalability, and control, especially if they’re already familiar with the user-friendly platform – WordPress.

Elementor vs Wix: Features Comparison

This head-to-head comparison of key features will help you decide which website builder best aligns with your site-building needs.

Ease of Use

When it comes to usability, both platforms offer drag-and-drop functionality, but they serve different user levels.

• Wix is easier for beginners with an intuitive interface. You can start designing in minutes with its vast library of templates and website building tools.

• Elementor users will have a steeper learning curve but offer far more flexibility and control over web design elements. It also offers advanced customization and an extensive library of pre-designed templates.

Verdict: If you’re just starting out and want a plug-and-play solution, Wix is your go-to. If you’re aiming for pixel-perfect design and don’t mind tinkering, Elementor wins.

Which Page Builder to Choose: Elementor vs Gutenberg

Key Difference in Features

Both Elementor and Wix are packed with features. However, the way they deliver these features and who they’re best suited for differ significantly. Let’s explore what each platform offers.

Elementor Features: Designed for Precision and Flexibility

Elementor is ideal for users who want more control over design and user experience. It’s especially popular among web designers, developers, and WordPress users looking to create highly customized and functional websites.

• Powerful Design Tools and Animations: Elementor gives you complete creative freedom with advanced design capabilities. It offers motion effects, custom positioning, and global design settings.

• Pre-designed Templates and Blocks: Choose from hundreds of professionally designed templates and content blocks. All these can be fully customized to match your brand.

• Advanced Form Builder and Marketing Integrations: Capture leads and grow your audience using Elementor’s form builder, which integrates seamlessly with popular email marketing platforms like Mailchimp, HubSpot, and ConvertKit.

• WooCommerce Integration for E-Commerce: If you’re building an online store, Elementor works flawlessly with WooCommerce. It allows you to design every part of your e-commerce site, from product pages to carts, checkouts, and more.

• Built-in Pop-up and Theme Builder: Create engaging pop-ups and custom themes without any coding. Elementor’s Theme Builder lets you design headers, footers, and dynamic content layouts across your site.

Wix Features: Simplicity with All-in-One Convenience

Wix shines as a beginner-friendly, all-in-one website builder that simplifies the process of launching a site. It’s perfect for users who want an intuitive experience without the technical complexity.

• Over 800 Designer-Made Templates: Wix offers a wide variety of professionally designed templates for every industry. Each template is responsive and easy to edit with its visual editor.

• Built-in Blog, Ecommerce, and Booking Tools: From online stores to service bookings and blogs, Wix comes with built-in tools to support different business models. No extra plugins required.

• AI-Powered Site Creation: Wix ADI (Artificial Design Intelligence) builds a personalized website for you in minutes based on your answers to a few quick questions.

• Wix App Market for Third-Party Integrations: It gives you access to a wide range of third-party tools and apps to extend your site’s capabilities.

• SEO Tools and Analytics Dashboard: Wix includes built-in SEO features, keyword optimization tools, and an analytics dashboard to help you track performance and improve visibility on search engines.

Verdict: Elementor is better suited for professionals and those who want full control. Whereas, Wix is perfect for beginners or small businesses looking for an all-in-one, hassle-free solution.

Practical Guide: Simplifying Figma to Elementor Conversion

Mobile Optimization

Both platforms understand the importance of mobile responsiveness.

• Wix automatically optimizes your site for mobile. You can also make mobile-specific tweaks in the editor.

• Elementor offers responsive editing. It allows you to customize how your site looks on desktops, tablets, and smartphones, giving you more control.

Verdict: If mobile performance is a key priority, Elementor gives more precision. Wix is good for standard mobile optimization.

Check out: The Role of Figma in Building Mobile-Responsive WordPress Websites

Templates and Design Flexibility

Wix comes with a huge library of templates (more than 800 designs) tailored for various industries like fashion, food, travel, and more. They’re fully responsive and easy to customize.

Elementor also offers an extensive template library, but it goes a step further. You can:

• Customize every pixel and web pages
• Use global design settings
• Build entire websites from scratch or use template kits

Verdict: If website design flexibility is your priority, Elementor gives you more freedom for website creation. If you prefer ready-to-go templates, Wix might be the better fit.

Know more: Figma to Astra Template for WordPress

Ecommerce Capabilities

Both platforms support ecommerce stores, but they cater to different levels of complexity.

• Wix has built-in ecommerce tools that are easy to use. You can set up a store, manage inventory, accept payments, and run promotions. All this right from the Wix dashboard.

• Elementor, when paired with WooCommerce, offers more advanced ecommerce features like custom product pages, sales funnels, and checkout optimization.

Verdict: Wix is more straightforward if you want to sell a few products quickly. But if you’re building a scalable e-commerce business, Elementor page builder + WooCommerce is the smarter choice.

Further reading: E-Commerce WordPress Websites with Figma

SEO Capabilities

Both Wix and Elementor are built with SEO in mind, but again, the level of control differs.

Wix: Built-In SEO for Beginners

Wix makes SEO simple and accessible, especially for users with little to no technical background.

• Custom Meta Tags and Alt Text: Wix allows users to set custom meta titles, descriptions, and image alt texts. These are essential elements for on-page SEO.

• Simplified SEO Wizard: Wix’s SEO Wiz guides users step-by-step through the optimization process. It helps them implement basic SEO strategies quickly.

• Built in SEO Tools: From XML sitemaps to structured data for products and blogs, Wix covers the foundational aspects of SEO out of the box.

Learn: How to Maximize SEO Performance in Figma to WordPress Conversions

Elementor (WordPress): Advanced SEO Flexibility

Elementor, when used with WordPress, offers far more advanced SEO functionality. It’s ideal for users who want complete control over every optimization detail.

• Integration with SEO Plugins: Elementor works seamlessly with popular WordPress SEO plugins like All in One SEO (AIOSEO), Rank Math, and Yoast SEO. It allows for granular control over everything from meta data to redirection rules.

• Schema Markup and Rich Snippets: With the help of plugins, users can implement schema markup for products, articles, FAQs, and reviews. This can help boost visibility in search results through rich snippets.

• Custom Sitemaps and Robots.txt: WordPress, combined with SEO plugins, allows you to manage sitemaps, create custom robots.txt files, and configure indexing settings with precision in Google Analytics right from the dashboard.

Verdict: If SEO is a critical part of your strategy, Elementor combined with WordPress provides greater long-term SEO potential.

Monetization Options

Whether you’re blogging, selling products, or offering services, both Wix and Elementor support various monetization models.

• Wix has built-in tools for ecommerce, subscriptions, ads, and online bookings.

• Elementor, paired with WordPress plugins, allows for affiliate marketing, membership sites, course platforms, and ad networks.

Verdict: For those looking to build a business around their website, Elementor offers more advanced monetization opportunities.

Elementor vs Wix: Pricing and Plans

Cost is often a deciding factor when choosing a website builder. Wix and Elementor offer flexible pricing structures, but their models differ. Let’s break down what you can expect to pay and what you get in return.

Wix: All-in-One Pricing for Simplicity

Wix offers straightforward, bundled pricing that includes free domain, hosting, security, templates, and support.

• Free Plan (With Branding): You can start with Wix for free, but your site will display Wix ads and have limited features.

• Lite, Core, and Business Plans: Paid plans begin at $17/month for personal use and go up to $29/month to $36/month for business-focused features like increased storage and advanced analytics.

• Business Elite Plans: This plan costs $159/month, which can increase depending on the tools and integrations you need.

Also read: Is WordPress Really Free for Website Owners

Elementor: Flexible Plans for Professionals

Elementor operates on a different pricing model since it’s a WordPress plugin. It gives you more flexibility but also requires you to handle hosting separately.

• Free Version Available: Elementor offers a robust free version that’s perfect for basic websites and landing pages.

• Basic Essentials Plan ($4.99/month): Ideal for simple websites. Includes everything needed to get a professional site up and running.

• Single Site + Ecommerce ($6.99/month): Perfect for individual professionals or small businesses looking to launch a feature-rich ecommerce site.

• Advanced Ecommerce ($8.25/month): This offers enhanced tools and integrations for growing ecommerce businesses and high-conversion sites.

• Freelancers & Agencies ($16.99/month): This plan is best for users managing multiple websites. It supports multiple installs with advanced tools and support.

• Additional Hosting Costs: Since Elementor is built for WordPress, you’ll need a separate WordPress hosting plan, which could range from $3 to $25/month, depending on the provider.

Verdict: Wix offers an all-in-one solution, while Elementor provides more value if you’re building multiple websites or want advanced features.

Find Out: Is Figma Free for Your Design Needs

Customer Support

Wix offers 24/7 live chat and a comprehensive help center with tutorials and guides. Elementor provides premium support, including live chat, ticket support, community forums, and a vast documentation library.

Verdict: Both platforms offer solid support, but Wix is more beginner-focused, while Elementor’s support is better for users managing complex projects.

To Sum Up

So, should you use Elementor or Wix? It all depends on your goals, experience level, and flexibility needs.

• Go with Wix if you want a user-friendly, no-fuss platform that gets the job done quickly.
• Choose Elementor if you’re ready to invest time into building a more powerful, scalable, and professional website. Especially if you’re already using WordPress.

Both are excellent tools, and either can bring your next project to life. The real question is: how much control do you want? Whichever you pick, you’re in good hands. Just make sure it aligns with your long-term goals, and start building your website with confidence.

Elementor vs Wix FAQs